Did You Know?

• Building a website in 2006 is nothing like it used to be. Today, the majority of visitors to your site will come from search engines. The top three - Google, Yahoo, and MSN generate more than 90% of all search engine traffic.
  
  
• 65% of business websites were created solely with the "visual" customer in mind, without any consideration of search engine optimization.
  
  This means that at least two thirds of businesses are needlessly falling to the bottom of search engine results simply because they do not realize the importance of search engine optimization.
  
  
• Combine that with the fact that over 85% of online sales are the result of search engine traffic and you may come to a staggering realization.
  
  

After applying years of studying what is known of the major search engines' algorithms, deveroux media and design is quickly establishing itself as a leading expert on search engine optimization. The deveroux media and design team is up-to-date and current with all techniques now used by the top search engine optimizers in the field today.

Let Us explain this about SEO for you...

Organic
"Organic" or "Natural" search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your "link popularity" by acquiring or paying for links that point to your web site. This gives you high rankings at the Search Engines for your chosen search terms.

PPC
When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising. Pay-Per-Click search engine advertising allows you to quickly get top search engine placement by "bidding" (paying) for keywords related to your product or service. This approach is recommended for short term sales campaigns as it will alow your site to quickly gain a market share but is frowned upon for use as a general marketing strategy.

The Big Myth...

In today's advertising and marketing world there is a big myth that natural search engine optimization is inexpensive and easy. Horsefeathers!

For example, if you wanted your web site's rankings to succeed for the keyword phrase "life insurance" or "debt consolidation" according to the experts you're going to need a budget in excess of $50,000.00 - $100,000.00!

Organic or natural search engine optimization still usually gives you a better return on investment than pay per click for two main reasons:

• Most web searchers click on the natural search engine results versus the pay per click ads, because they want to be entertained, looking at the different sites. The common perception being that by visiting the pay per click sites they will have the marketing stuffed down their throats!.
  
  
• Boosting your "Link Popularity" (through acquiring or paying for links that point to your web site) is one of the biggest factors to improving your rankings with natural search engine optimization. These links give you lasting results by building your rankings and traffic from the search engines. Plus, the links themselves can provide a significant boost in long term traffic.
  
  

In Conclusion

The golden rule in marketing is that you should constantly strive for maximum results and ROI for your budget. In other words, if your marketing is making you a profit - even if it's a thin profit - it's worth it. The reason for conducting a natural search engine optimization campaign is to significantly increase your margins over the long term.

With that said, the biggest weakness of natural search engine optimization is the time required to generate links and "tweak" your web pages and keywords to get those prized high rankings you so desire. It can literally take 3 months or more to finally enjoy the benefits of your search engine optimization campaign.

Our approach to your sites performance is done by:

• Attracting hundreds of links to your site naturally, causing it to rank at the top of the search engines.
  
  
• Building (or rebuilding) your website from scratch, filling it with captivating, original content that is optimized for both user experience and ranking highly in search engine results.
  
  

Our SEO service is unique. Only our expertise in link building can target your sites rise in the search engine rankings. Your visitors will stay longer, thus converting into more sales. They will also return more often. Every new page we create for your site will help build your brand and your site will start to create its own presence on the web. And most importantly, it's done ethically. If you want someone to provide you with black hat tactics, please go elsewhere. We have absolutely no problem turning down this type of business approach.

If you'd like to find out more about deveroux media and design's SEO services we'll need to know a bit more about you. Please fill in this questionnaire for us and we'll be happy to respond within 24hrs with a quotation for you.

Questionnaire

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