Search Engine News
Published Wednesday 27th June 2007
Search engines have become very advanced from what was originally envisoned by the creators of the web. Not only is a vast amount of data searched for by the engines 24-7, the web now also has to contend with images, flash and many other items all vying for attention at the same time. Its no wonder that search engine news has become both big business and a factor in search engine marketing techniques of web sites.
It's a smart webmaster who checks to see what the algorithymns have changed to for the individual search engines and includes as much information as he/she can possibly do in order to raise their clients visibility when the search engine's are spidered for new information, something that can happen with no warning.
This is one of the reasons many companies (including devroMEDIA.com) that are providing search engine marketing services do not make guarantees to their clients, as they have absolutely no control over the third party search engines. The only thing they can do is watch for search engine news as it comes out and keep they're techniques appropriate to what the search engines currently require.
Recent Search Engine News
According to the latest study from Nielsen/NetRatings, Google now handles 56.3 per cent of all US web searches, and its search traffic is growing at a rate of nearly 45 per cent a year, Microsoft just launched a brand new search engine in March of last year - the ho-hum Windows Live Search - and the company still controls less than nine per cent of the market, with year-over-year growth almost nonexistent.
When it comes to search, Google is so dominant, Microsoft is lucky to maintain the status quo. Even with a superior technology in place - and good luck making that happen - the company would be hard pressed to lure web users in a new direction.
"This isn't just a question of Google's technology. It's a question of their brand and overall market dominance," says Rebecca Lieb, editor-in-chief of Search Engine Watch, the ten-year-old website dedicated to all things search "Google has become synonymous with search. It's part of the lexicon, like Xerox and Kleenex."
The same task faces Ask.com and Yahoo!, the only other Google competitors even remotely worthy of the name (AOL's search engine is driven by Google). Ask launched a brand new engine - Ask3D - the day after Arrington spread his Microsoft rumor, and Yahoo! recently introduced a new ad platform in support of its search engine. But neither shows any sign of stealing share from the market leader. Nielsen/NetRatings puts Yahoo!'s share at 21.5 per cent - little more than a third of Google's - and Ask's at a meager two per cent.
source: The Register